Wistia Video Script
You watch online video pretty much every day. It’s like you’re going about your business, closing some deals, researching a product, or maybe learning some new skills, and then, bam, video. So you watch it. But where does that video come from? Well, some of it comes from Wistia. Wistia just serves over 100 million videos worldwide. They’ve got customers in every state in the US and every continent in the world. You might be wondering, how does a video uploaded here get viewed over here? I mean, the plugs are different. The video standards are different. The customs are different. How does my video play on all these different devices on the other side of the world after I hit Upload? Let’s take a look at how this video hosting really works. Think of the videos you upload to Wistia as raw materials or ingredients. Videos come in all kinds of different codecs, containers, and file formats. But the bakers inside the Wistia bakeries are like, we’ve got this. And they take those ingredients and turn them into different versions of your videos that will look and play great on any device. Once your video’s encoded into all the right versions, it’s sent around the world to secret convenience stores. Now, as soon as someone wants to watch one of your videos in New Mexico, Tokyo, Chicago, or Paris, your freshly baked video will fly out of the secret convenience store nearest them and into their mouth. And that’s how video hosting works.