What is it? An explainer video is a short piece that tells about a company, product or idea in an informative fashion. I can be animated, live action, story board there are many approaches that can be taken.
Who makes explainer videos?
There are a number of companies that make explainer videos, but we rather hope you’ll take a look at Illustrate iT Video If you are new to video advertising we have a blog on our website with lots of interesting discussions on the subject and a great deal of related information. It’s a great way to get started getting educating. Our staff is an eclectic mix of very talented people with a great deal of cross over between business acuity and artistic talent. The wonderful team at Illustrate iT Video will make sure the client is happy at each step of the process, making it both enjoyable and successful. The client owns the video which can be delivered in any of a myriad of formats.
What can it do?
An explainer video can be used for many purposes. It can demonstrate how to use a product, like operating instructions with really good visuals instead of those confusing diagrams. It can also show what your organization does and how they do it. For instance if you need to raise funds to complete a project you could use video to explain the need, show who would use it, and how, and what the happy result would be. If you are trying to sell a new product an explainer video can actually show the product and what it does for the benefit of potential customers.
Why use an explainer video?
Many studies show that people recall videos better and more favorably than print and are more likely to take action after seeing a video. A good explainer video will allow you to present your organization through an email campaign, on your web site, or as a better way to make presentations than power point, charts, and dialog alone. Most of the population favors visual memory, give them something to watch and they will remember it.
How long does it take to make?
A simple explainer video usually takes about 4 to 6 weeks to complete. The process begins with a consultation, then a story board, creating animation or film, and interviewing voice actors. The client has input throughout the process and makes all the final decisions. Illustrate iT Video is committed to making each client so happy with their experience and final product that they will not only recommend us, but return for another video for their next project or event!
So don’t hesitate to contact us, we have a website, but will happily talk on the phone too! Find out today what an explainer video can do for you!