The Illustrate It Process Posted by Illustrate It July 17th, 2015

The Illustrate It Process


This is your video. Your message. Your passion. We’ll make it happen.

You came to us for a video, but you’re going to walk away with so much more. We believe that your passion is way bigger than some characters dancing around on screen with a sweet narration to accompany them. We pour our hearts into communicating your passion, your brand, and your idea. We care about telling great stories — that’s why we do this.

This is how we do it . . .




The beginning of our process is the most important; it’s the foundation for a great story, and the heart of your video. Here, we tease out what you care about, why that matters, and who needs to care about it. This stage includes you filling out a creative brief and a kickoff call for our teams to meet and talk about the direction for your video. Then we deliver a roadmap for your story. You’re gonna love it.




So we’ve nailed down the message and direction. Now . . . we start to build it. This step in the process is filled with lots of hard work on our side, and a bunch of excitement & anticipation on yours. We take that roadmap from the discovery phase, and we write a script and visual direction, put together storyboards, create some incredible style samples, and send them over in a neat little bundle for you to chew on and digest. Seriously . . . it’s delicious.




The script is approved, style is chosen, and you’ve picked the most sultry (or, insert professional, approachable, charismatic, etc. — take your pick) voiceover you could find. This video is on pace to straight-up break the internet, you guys. This is when the magic happens. Our team of designers & animators crafts the beauty that will play on screen. Our sound designers round it out, adding a dynamic that supports everything else that surrounds it. Production is the breath that brings your story to life.

This is your video. Your message. Your passion. Communicated as simply and compellingly as possible, and now it’s ready to spread your message like wildfire.


“Wayne, Heather and the team at Illustrate It are truly amazing marketing partners to work with. Their professional approach lead them to encapsulate highly technical messages into the animation video – which we never imagined would be possible. Their work has been critical to our growth – fuelling a spike in our website visitor retention after we placed their video on our home page In less that 3 months since the new video went online, we have received more product download requests from our web traffic than we received in the last 2 years combined!!! If anything says something about payback this is it !!! I highly recommend Wayne, Heather and the Illustrate It team.”

Omar Malik

CEO of yeildWerx Semiconductor



Have we worn you down yet? We want to find out what it will take to make a video for your company just as much as you do, but we won’t ask you again . . . on this page . . . promise.

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