Animated video is like a magic simplification machine. It can turn even the trickiest, most complex product into a simple story. …and we’ve heard it all. “My company sells hyper-micro-super-calli-frag-alistic-gizmo-optic-calibration software… how can you possibly simply that?” The truth is… every product can be turned into a simple...
Like the beginning of every great relationship – nervous, unsure, confusing, butterflies. That’s often the way people feel when they see their animated video script for the first time. Before you can fall in love with your script, the early stages of the romance can...
There are cathedrals across Europe that are over 600 years old and still standing. There are monuments built pre-civilization that have remained in mint condition for thousands of years! Do you ever wonder… what have I built to last? Our world is created to be very...
If a picture tells a thousand words… how many words does a video tell? According to Forrester Research, the value of a one-minute video is worth the equivalent of 1.8 million words! Let’s put that into perspective, shall we? If you do the math, 1.8 million words are...
You know you want to start making video, but you wonder where you’ll get the content. A lot of clients struggle with how to come up with content to use for video projects – but great video content is often staring them right in the...
This week, we’re opening the FAQ vault and answering some of your most pressing questions about animated video! Here’s what our clients are asking us about lately… Q: Can I keep and repurpose the art files your team develops for my video? A: Of course! For a small...
We’ve started to notice that a large part of our business is repeat customers and video projects purchased ‘in bulk’. If you take a look at our portfolio or Youtube channel, you’ll notice that many of the videos we produce are for the same companies –...
Let’s call it the “Freudian Click” – people click what they click for a reason! We aren’t robots or sea slugs, we make a conscious decision about our actions, even when we’re inanely surfing the web, or casually skimming our social media accounts. Our activity...
The dog days of summer are here, and online video is experiencing a heat wave of its own. Video usage is getting hotter and hotter with absolutely no signs of cooling. We’re issuing an extreme heat alert for a few video trends this summer –...
Picture this. You’re walking in the woods, and you turn around to find your nose to nose with a hungry grizzly bear. “The experts'' will tell you that you’ve got 3 options – each as viable as the next. Run. Fast. You probably won’t outrun the...
