Infographics are a visual way of getting information out there. They are perfect for sharing statistics, how-to steps, lists, and just about anything else you can think of. Human beings are visual creatures, so this type of information sharing is better than a regular written...
Have you ever watched a football or basketball game on TV and realized that the same advertisement for beer or snack foods or a hardware store has been played two, three or maybe even four or more times during the breaks? It isn’t because the...
It is not unusual for some businesses to put the cart before the horse – meaning they enter video production before they have developed a plan for what to do with the video in the end. This really isn’t the best scenario because your videos...
If you have ever paid attention to advertisements on television, you may have noticed that there are often two or more versions of the same advertisement. Some are an abbreviated version of a lengthier main ad. Marketing campaigns take into consideration the time of day...
If you set up your marketing strategy a few years ago, there is probably something that is missing – video marketing. Not only is this a vital part of reaching your target audience, but it must also be kept current to remain purposeful. Your business...
Explainer videos are the new big thing in video marketing. If you’re ready to start putting a few explainer videos together for your business, make sure you follow these tips to get real results. Draft an Engaging Script The key to all successful explainer videos is an...
At Illustrate It, our video production company is all about discovering what a business’ passion is and getting it out there. If you’re ready to let our video production company help your business’ personality shine, there are a few questions you should ask yourself before...
As a business owner, you probably realize that staying on top of your social media profiles is important, but you might not understand exactly why. This is because many business owners we talk to think that staying active on social media is all about getting...
When you redesign your website or start a new one from scratch, you want to end up with a website design that’s the right fit for your business. To make sure this happens, we’re here to reveal the truth about some of the most common...
Today, video marketing is all the rage, and for good reason. After all, consumers love video and are more likely to spend a few minutes watching a good video rather than wading through pages of text on a blog or a website. While you may...
