It is very common to hear from marketing or business development departments asking us how an explanatory video can help them ‘spice up’ their product/service. We have clients who struggle to sell their business because it is perceived to be…a little dull. Not every company...
One of the most important suggestions we can give to our customers preparing to launch a custom explainer video, is to come up with a measurable and compelling ‘Call to Action’. What do you want the viewers of your video to DO as a result...
Did you hold your breath for Felix Baumgartner this weekend? The world has been holding a collective breath for weeks as the death-defying stuntman planned a record setting free fall from space! Our question is this: if you watched the stunt live….Where did you watch it? Because...
Your Custom Explainer video can help you generate some serious media buzz! Have you been hounding the press, sending releases and pitching stories trying to get some extra PR for your new business or products? You want the world to take notice, but your Press Releases...
A few years ago – there was a lot of buzz around ‘The Elevator Pitch’. People were making fortunes selling books about creating the “most effective Elevator Pitch”, people were getting paid big bucks to train companies about “The Secret of the Elevator Pitch”. The idea...
Q: Is it true? Can you really turn around a custom video in 4-6 weeks? A: Yes we can. Q: You can’t possibly make a quality video in that amount of time. A: Look at our Portfolio! We can promise a very quick production process that starts with a...
It’s a Small World…After All. You could say that we are a tech-forward bunch. Not only do we love using new technology…We have to be flexible to serve our clients from anywhere, at any time. We have clients in different time zones, different countries, with totally...
The first thing we ask our clients to provide is a ‘Brief’ – a description of the company, the product, the service and what they hope to accomplish with their custom video. Before we can put the pen to paper, or get the creative wheel...
Remember ‘Show and Tell’? You might have to go back pretty far. There was a beautiful simplicity about the action of ‘showing’ something to a group of people, and ‘Telling’ them why it was significant. ‘Show and Tell doesn’t end once you graduate from grade 6. The...
If you want to stand out… do something different! They say the definition of insanity is doing the same thing over and over again, and expecting different results. If you’re stuck in a rut, and have been running the same marketing campaigns and efforts, hoping for...
