People spend more time on the Internet than in front of the TV, reading books/magazines, or even on their phones. Does that surprise you? Most of us spend all day online – we call it ‘work’. Then a large majority of us go home and...
If you had to guess, how many people have seen your Illustrate iT video? Your video is NOT just being viewed by family members anymore. It’s everywhere…right? It’s on your website, on your Youtube channel, shared across all social media networks, it has been to...
Turns out the word ‘video’ makes everyone a little more curious and click-happy. As such, it has the mighty powers of conversion – something your marketing team dreams about at night. That one little word packs a lot of punch and by using it you...
Do you ever find yourself getting stuck in the same ruts, year after year? Perhaps, you realize you send the same Christmas cards every year, or you have bought the same tie for your uncle, the same socks for your father and ended up buying a...
How are your peers using the Explainer video? Many of our clients are using their videos to augment their current sales and marketing strategies, or even replacing old strategies with a shiny new video… why? Because it works far more effectively! Let’s compare a 90...
Did you know, 41% of adult Internet users take photos or videos that they found online and repost them on sites designed for sharing images with many people? That means Twitter, Facebook, Linkedin, Pinterest and the like. Internet users are Hunter-Gatherers! We hunt through the...
Twitter, Linkedin and now… Wikipedia! Investment in online video is undoubtedly the theme of the month! First Twitter announced a acquisition of a video-sharing start-up with plans to develop an in-house video sharing integration. Next, Linkedin made some major design changes and added a video feature...
Like a good acupuncturist will tell you – you’ve got to find the pain points before you can find a treatment. A great business and a great product will solve problems from the minor grievances that hold up a person’s daily routine to the complicated...
Earlier this month, Linkedin announced that along with changes to company profile pages, the social network would be rolling out global video advertising. This new feature gives brands the ability to upload 30-second videos to be shown as ads to the community of over 175...
Blink and you might have missed the latest announcement from Twitter. The social media machine Twitter recently acquired ‘Vine’ a very micro (3 people!) start-up video sharing service out of NYC. Talk about striking before the iron is hot… Vine has yet to launch publicly!...
