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LinkedIn: Facebook in a Suit and Tie

How Big? Over 200 Million users/members Growing at approx. 2 new members per second 2.6 million company pages Demographics The PEW Internet research survey shows that Linkedin members’ age of majority is 35-44 (26%) followed by 45-54 year olds (22%). An older demographic, but that’s exactly how Linkedin likes it....

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Why Is Everyone a-Twitter about Twitter?

Rank: 2 How BIG is Twitter 250,000,000 unique monthly users 140 million active users An average of 400 tweets sent per day Average Time Per Month Spent by Users on Twitter: 170 minutes It is the world’s most popular micro-blog, but “Twitter” rolls easier off the tongue. It may have a...

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Everybody Likes Facebook (Part 1 Of On Going Series)

Rank: 1 How BIG is Facebook? 1.06 billion monthly active users (2012) 618 million daily active users (December 2012) 1.13 trillion “likes” recorded in 2012 67% of ALL Internet users use Facebook! Facebook. The Godfather of Social Networks. It wasn’t the first, but it has consistently remained the biggest. Everybody and...

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The Social Saga: Introduction

Social Media is hard to ignore. What had seemed like a passing fad in the early 2000’s has year over year gained momentum, rapidly becoming much more a part of the global social culture than anyone could have predicted. Did you know that we spend...

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Hey Shorty! Whatcha Saying?

We’ve all sat through epic films with run times well over 2, 3, or even more hours (far more than the size of a regular bladder!). We can all expect to be seated for 90-120 minutes on average when we walk into a theatre.picture worth...

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Why Explainer Videos Are Eventful Too!

Explainer videos are used most often for inbound marketing – using content to draw moths to the flame, or the brand. Video content is favoured by Google, so it definitely supports an SEO strategy. Video enhances and increases on-page metrics, which often leads to a...

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Falling In Love With Video

It’s February and love is in the air (even if it is sub-zero)! How do you show your love? Chocolates? Flowers? Candy-grams? Finding a reservation for two on February 14th ? Good luck! Our clients are LOVING their Explainer videos – and we are definitely feeling...

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Are You Playing Tag With Youtube?

Tagging is no longer just a schoolyard game of ‘who’s it’… It has taken on a brand new meaning in the digital marketing world of Twitter, YouTube and Blogging. Assigning Tags to your posts and more specifically, to your videos will help to classify your...

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The Super Bowl Ad Playbook

Some say the game is just the break between the commercials. Agree or disagree, you can’t deny the spectacle of Super Bowl Ads; the penultimate marketing extravaganza. While it may have started with the big companies flexing their marketing muscles, more recently, the game has...