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Why You Need Custom Videos in your Marketing Toolbelt

Why You Need Custom Videos in your Marketing Toolbelt

When you are working towards growing your business, one of the best things to do is to focus on your marketing strategy. After all, if your company’s products are made specifically for the twenty-something crowd, it wouldn’t be wise to use marketing strategies that appeal to children or the elderly. Your marketing strategy needs to be varied and interesting to get the best return on investment for your money,...
3 Video Marketing Services that Will Change your Marketing Strategy

3 Video Marketing Services that Will Change your Marketing Strategy

Right now is an exciting time for marketing! Never before have we been able to know as much about clients our clients’ likes and dislikes as we do now. Additionally, we have been given all kinds of new ways of accessing our potential customers. Rather than just relying on television and radio, we now have those mediums as well as social media outlets, magazines, online polls, and so much...
Infographics: What They Are and What You Need to Know

Infographics: What They Are and What You Need to Know

The ability to explain a large and complex topic by turning it into something compact and succinct is a skill that many people seem to lack. Anyone who has tried to explain a complicated topic to a small child realizes what a challenge this is. However, the ability to pare down a topic to its bare roots and still keep it interesting, insightful and accessible is crucial to the...
Should You Do Online Video Marketing?

Should You Do Online Video Marketing?

The world of marketing is not one of guessing games and hunches — more and more marketing is based on key demographics, intense statistical analysis, and many surveys of various types. When you are trying to market your product, you want it to be memorable, to target your key demographic, and show it as desirable to your potential customers. One of the best ways to achieve these goals is...
First Came Infographics, Then Motion Graphic Videos Kicked Them Up a Notch!

First Came Infographics, Then Motion Graphic Videos Kicked Them Up a Notch!

Infographics are a visual way of getting information out there. They are perfect for sharing statistics, how-to steps, lists, and just about anything else you can think of. Human beings are visual creatures, so this type of information sharing is better than a regular written document. To take that even further, motion graphic videos add a level of entertainment and connection. You can educate by watching a story unfold...
Help Customers Get to Know You with Video Advertising

Help Customers Get to Know You with Video Advertising

Have you ever watched a football or basketball game on TV and realized that the same advertisement for beer or snack foods or a hardware store has been played two, three or maybe even four or more times during the breaks? It isn’t because the network had trouble finding enough advertisers to fill the time slots. It is because of a principle called familiarity. This bombardment is intentional, so...