Illustrate It Blog

Tips for Using Custom Videos Successfully

Tips for Using Custom Videos Successfully

If you are going through the process of having custom videos created for your business, you want to know that they are going to give you the results you hope for. Having an experienced company create your videos with a custom look is important, but so is where you go from there. Here are some tips for using custom videos successfully: Consider Social Media – Getting your custom videos out...
Marketing Challenges You Can Solve with Professional Video

Marketing Challenges You Can Solve with Professional Video

Being in charge of the marketing for your company can be fun, but it can also pose some challenges that can make you want to pull your hair out or retire to a sandy beach to live out your days feasting on crabs and fish. Here are a few of those marketing challenges and how professional video could come to the rescue: Limited marketing budget. It can be challenging...
Quick Tips for an Effective Explainer Video

Quick Tips for an Effective Explainer Video

An explainer video, also described as a how-to video, when properly executed, has the power to engage your audience and start the trust factor that is so important when building a long-lasting relationship. If you want to be seen as the expert on a topic, follow these quick tips when producing the video and you’ll be on your way to standing out in your industry: Brainstorm till you come...
Creating a Marriage of Email and Video Marketing

Creating a Marriage of Email and Video Marketing

If you’re being honest with yourself, you probably have hundreds, if not thousands, of unread emails sitting in your inbox. Even the ones you do open often don’t garner much attention. If you don’t want your emails to suffer the same fate with a high percentage of your mailing list, you’ll need to create a marriage of email and video marketing. Even more important is doing it the right...
How to Start a Video Marketing Campaign

How to Start a Video Marketing Campaign

Online video is an essential part of any promotion strategy. Video is shareable online content that internet users consume daily. With this valuable marketing tool at your fingertips, how can you start a video marketing campaign? Outline Project Goals: The first step in the creation of a video marketing campaign is to settle on the desired outcomes of the campaign. Are you hoping to raise awareness about a new product?...