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Illustrate It Blog

Help Customers Get to Know You with Video Advertising

Help Customers Get to Know You with Video Advertising

Have you ever watched a football or basketball game on TV and realized that the same advertisement for beer or snack foods or a hardware store has been played two, three or maybe even four or more times during the breaks? It isn’t because the network had trouble finding enough advertisers to fill the time slots. It is because of a principle called familiarity. This bombardment is intentional, so...
Video Production is Done . . . Now What Do I Do with the Video?

Video Production is Done . . . Now What Do I Do with the Video?

It is not unusual for some businesses to put the cart before the horse – meaning they enter video production before they have developed a plan for what to do with the video in the end. This really isn’t the best scenario because your videos should have been developed with the end game in mind. That said, it isn’t too late to determine what to do with the ones...
How Long Should Video Advertising Spots Last?

How Long Should Video Advertising Spots Last?

If you have ever paid attention to advertisements on television, you may have noticed that there are often two or more versions of the same advertisement. Some are an abbreviated version of a lengthier main ad. Marketing campaigns take into consideration the time of day and where the ad is being shown to decide which length works the best. That same philosophy goes into determining any video advertising, whether...
Is Your Video Marketing Strategy Current?

Is Your Video Marketing Strategy Current?

If you set up your marketing strategy a few years ago, there is probably something that is missing – video marketing. Not only is this a vital part of reaching your target audience, but it must also be kept current to remain purposeful. Your business changes, and so do your customers. Here are a few components of your video marketing strategy to consider: What do you want to accomplish?...
Create a Killer Explainer Video with These Insider Tips

Create a Killer Explainer Video with These Insider Tips

Explainer videos are the new big thing in video marketing. If you’re ready to start putting a few explainer videos together for your business, make sure you follow these tips to get real results. Draft an Engaging Script The key to all successful explainer videos is an entertaining, well-written script. The best way to do this is to start by putting together a creative brief that outlines things like...
Advice From Our Video Production Company: Differentiating Your Business’ Personality

Advice From Our Video Production Company: Differentiating Your Business’ Personality

At Illustrate It, our video production company is all about discovering what a business’ passion is and getting it out there. If you’re ready to let our video production company help your business’ personality shine, there are a few questions you should ask yourself before you do anything else: What drives your company? What makes your products or services unique? Why are your products and services better than your...