As a business owner, you probably realize that staying on top of your social media profiles is important, but you might not understand exactly why. This is because many business owners we talk to think that staying active on social media is all about getting fans, likes, and retweets. While these things are all good, there are a few better reasons why social media should be a part of your marketing plan:
- Establish and legitimize your brand—Social media is a great way for people to discover and take note of your brand. Since so many people use social media these days, it’s a viable way to get people to notice what your business has going on and eventually be directed to your website.
- Share content—Content marketing and social media go hand-in-hand. This is because when people go onto social media sites, more often than not, they’re looking for content that catches their interest and eventually inspires them to share it with others. By promoting the content your business produces on social media sites, you can not only continue to help people notice your business, but also gain authority on the web.
- Enhance customer service—Today more than ever, people reach out to businesses through their social media profiles. If you’re active on these sites, you can open up a new line of communication that’s convenient and more personable for your customers to use.