The online landscape is noisy. Organizations compete for attention on social media platforms, in search engine results, and across the web. With so much content online, how can you make your organization stand out? One of the answers is online video marketing.
Video marketing is increasingly important for organizations of all types. Here are a few of the ways online video marketing is so important for successful online marketing:
- Video leads to purchase: There is a strong link between viewing online video and consumer purchasing behaviors. According to analysis by Animoto, 64% of consumers purchase a product or services after they have watched a branded video on social media. That shows huge promotion potential for organizations with strong online video marketing.
- Online video marketing increases customer traffic: Online video is not only effective for online sales. Another study indicates that video is an essential part of consumers’ product research. ThinkWithGoogle reports that almost 50% of internet users look for product videos before entering a store. Having quality video can help make your product visible for those customers early in the sales funnel.
- Good Return on Investment: Another reason online video marketing is so valuable is that it has high return on investment (ROI). When you invest in a promotion, you expect to see results! Video is a great option because 51.9% of marketers identify video as having the highest ROI of the online content they produce.
When thinking about your next promotion, consider the value of online video marketing. It is an essential part of a robust and effective marketing strategy.