Today, video marketing is all the rage, and for good reason. After all, consumers love video and are more likely to spend a few minutes watching a good video rather than wading through pages of text on a blog or a website. While you may want to get in on the video marketing game, there are a few things you need to know before you make a breakthrough:
- Keep it simple—When it comes to video marketing, it’s perfectly okay to aim for simplicity because you don’t need to put together a revolutionary video to get the attention of your audience. If you’re a little bit worried about implementing video into your marketing strategy, start slowly and work into a consistent schedule little by little.
- Stay genuine—Your audience will be able to tell right away if you’re not being genuine. As you start to push video marketing more and more, try to focus on showcasing your company’s unique personality while being transparent. To make this happen, sit down for a minute and think about the type of videos you want to release before you get started.
- Keep it short—A two-minute video is going to do a lot better on the web than a video that’s 15 minutes long. To grab your audience’s attention and keep it, don’t feel like you have to create videos that are going to take forever to watch all the way through.