If you’re being honest with yourself, you probably have hundreds, if not thousands, of unread emails sitting in your inbox. Even the ones you do open often don’t garner much attention. If you don’t want your emails to suffer the same fate with a high percentage of your mailing list, you’ll need to create a marriage of email and video marketing. Even more important is doing it the right way so you can increase your click-through rate to boost your sales volume. Here’s a few things to consider:
- Be careful of the file size. Even in today’s world of unlimited this and unlimited that, there are still email service providers that won’t let a file go through if it is too large. Be sure to work closely with your video marketing team to produce video in a format that keeps the file size down as well as the load time.
- Don’t forget mobile users. Your email’s images and videos can render differently on a mobile device than on a desktop, so be careful to make sure you aren’t missing out on potential customers who only use a mobile device and send your email right to the trash because it doesn’t load right for them.
- Recognize you won’t hit the mark 100%. There are simply too many email programs and mobile devices out there for you to optimize your email with video marketing to work for every single one. Instead of trying to be perfect for everyone, determine what your mailing list clients are using and shoot for optimizing for those.
- Drat those updates! Keep a close watch on when updates roll out and make sure your upcoming email and video marketing campaign works with the new version. It may seem a bit like a pain, but every so often, advanced features come out that give you even more power and flexibility in your campaign.
Here at Illustrate It, our diversified style and individualized attention to our customers means your email and video marketing campaign will have the custom look you want. We offer the highest value for the lowest price, so your campaign can be as successful as possible. Contact us today to learn more about our video marketing and other services.