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Animation Is Not Going Anywhere

Animation isn’t going anywhere…

Animation is not a dying ‘fad’, a passing childhood phenomenon, or becoming obsolete like video stores. Far from it.

Have you checked the box office numbers lately? The Disney classic The Lion King was re-released in 3D 2 weeks ago, and opened to a whopping $30 million premiere weekend. It has since raked in over $70 million; for a non-Pixar, G rated, animated film that is over 10 years old, those are astonishing numbers. Maybe Disney should think about re-releasing ALL of their vaulted films – I for one would love to see dancing candelabras and dishes in 3D.

Guess what the longest running scripted show on television is…The Simpsons. The show will air in it’s 23rd season this weekend and is closing in on it’s 500th episode! This animated series has been a ratings monster for over 20 years, but before there was The Simpsons, there were other highly successful animated series such as The Flinstones, Looney Tunes, The Bugs Bunny Show etc. The Simpsons isn’t the ONLY animated TV series that has dominated ratings in the past decade. Think about how successful shows like Family Guy, South Park, Beavis and Butthead have been – and these are certainly NOT your average Saturday morning cartoons.

Last year, the Pixar masterpiece Wall-E was nominated for 6 Academy Awards including Best Picture. It crossed the line from ‘oh isn’t that a cute animated movie’ to ‘serious contender for Film of the Year’.

Animation would’ve been dead long ago if it wasn’t such a major cash cow. People of all ages have loved it since day 1. At any time your 9 year old could be watching Madagascar 2 (for the 50th time), while your 15 year old is playing Angry Birds on Facebook and you are watching the 23rd season premiere of The Simpsons. Animation is timeless, it reinvents itself constantly and it continues to appeal to any age group and demographic worldwide.

Yes, Animation is alive and kicking… don’t ever count it out!

To give you a sneek peek at an animation we have been working on for kids, we have shared the visual process involved in developing in making these magical characters come alive for the big screen. Tell us what you think?

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