We all know that the internet is blowing up with video content in the form of animation, marketing videos, explainer videos, entertainment, news, thought-leadership and, every once and a while, a new music video sensation. Here are few stats about online video that might just blow your mind…consider that a warning!
1. According to Forbes, 59% of executives would rather watch video than read text.
These are the decision makers of the world. This is the audience with the most power and the most ‘say’ – and they’d rather be watching video than reading pages on your website?! If you’re a marketer, this should not only blow your mind…but also make you think long and hard about your strategy!
2. Video was the fastest growing form of ad format in 2012.
Investing in text ads? How’s that working for you? Apparently, the shift to video ads happened last year. It’s not ‘the future’ – it’s right now. Add to this stat, According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days. Video ads are both powerful conversion tools, and also extremely memorable.
3. 90% of users say that seeing a video about a product is helpful in the decision making process.
90%?! Quick – stick a video on every page where people are making decisions on your site. Ecommerce sites, product pages, catalogues, even general contact pages will all benefit from video!
4. 46% of users take some sort of action after viewing an ad, according to the Online Publishers Association.
Don’t let almost half of your video-viewers decide which action they should take – tell them what to do! This is where a ‘call to action’ can be an awesome way to make people do what you want them to do. For example, if 45% of viewers are ready to take ‘action’ after seeing your video, include a link to your contact page, leave them with your phone number, direct them to view more product pages, or invite them to join you on social media.
Let us blow your mind with an animated explainer video – check out our portfolio, and become part of these statistics today!