The Social Saga: Introduction

Social Media is hard to ignore. What had seemed like a passing fad in the early 2000’s has year over year gained momentum, rapidly becoming much more a part of the global social culture than anyone could have predicted. Did you know that we spend 23% of our total time on the Internet using social media? That has increased by a whopping 37% since 2011. There is no resistance, we are happy to consume social media as part of our daily routine. As a result, we have not only expanded the social media demographics to include all age ranges, we have bridged the divide between personal and business.

Social Media is BIG business. Here are a few more mind-blowing stats: Every minute of the day, $275,000 is spent by consumers online. 70% of adult social networkers shop online and 53% of active adult social networkers follow a brand. You can be sure; this is NOT going unnoticed by successful brands. That’s why marketers are spending more of their budget and focus on capturing the online market.

The most frequently asked question sometimes feels like the hardest to answer: How can my business capitalize on Social Media and the online consumer?

The simple answer? There are 3 steps.

  • Be active
  • Catch their attention
  • Convert, convert, convert

Illustrate iT Video has always touted the benefits of using video content, but we’d like to spend some time discovering the relationship between video and a successful social media strategy.

Let us introduce you to the ‘Big 10’, the ‘Ivy League’ of Social Media sites based on Nielson stats and global Alexa traffic rankings:

  • Facebook
  • Twitter
  • Linkedin
  • Pinterest
  • Blogger
  • Google+
  • WordPress
  • MySpace
  • Wikia
  • Orkut

We are going to start at the top (with the Godfather of ALL social networks!) and work our way to #10, giving you tips, statistics, navigational tools, answering FAQ’s and helping you optimize your video efforts on each site.

There are so many ways to find and interact with your online audience; information is power.

So stay tuned and follow along! The Social Saga Series will be featured on the IllustrateIT blog starting next week with the Biggest Kahuna of them all… Facebook.

* Sneak Preview: Facebook is even bigger than you thought…

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