Just like any marketing activity, video marketing has gone through tons of changes in terms of what works and what doesn’t work over the past few years. If you’ve jumped on the video marketing bandwagon recently, but you want to set your message apart from the crowd, here are some tips for taking your strategy above and beyond.
- Get Some Feedback. The first time you released a video, you probably did so with a lot of uncertainty, even if you were confident about the video itself. If you want to make sure your target audience likes your content before you release it into the wild, ask for some feedback! Consider sending out a link to your video with a survey to people to get some external perspective.
- Spice Things Up. Nobody ever said that you can’t have fun with your videos! Use video marketing as a time to entertain people, and not just inform them about what your brand is all about. Although this is an important part of the process, you have to make sure you’re throwing creativity in there somewhere.
- Make the First Seconds Matter. If you’re like most people, you turn off a video after the first few seconds if you’re bored. For this reason, it’s so important that the first few seconds of your brand’s videos get the attention of viewers right away. Otherwise, you run the risk of not being able to convert people in your target market into clients.