If you’re like a lot of people, SEO may seem like one big mystery to you. However, if you’re like many business owners, you realize that it’s something you really need. To demystify the world of SEO a little bit and to make sure it gets real results for your business, avoid these common mistakes.
SEO and PPC are the Same Thing, Right?
If this is a though that’s gone through your mind, you might want to think again. Although ad signs don’t stare you down when you type a set of keywords into a search engine these days, the little ads that pop up are still part of a PPC plan, and any organic search results that show up underneath them are related to SEO.
Now that You Have SEO Going, Your Business will be #1
You’ve started to use SEO and now you’re excited to wake up in the morning and see your website at the top of the search results. Although making SEO a priority will get results for your business, you have to stick with it to get where you want to be. And even once your business reaches #1, that doesn’t mean it will stay there forever without some consistent effort.
Making SEO an Afterthought
When you design a new website, you may be all about simply making sure that website looks its best. Although this is a good way to go, don’t forget about SEO when you’re planning out your website. You should at least consider doing things like including header tags and meta tags and adding keywords into your page URLs.
