Open Sesame! Video Is the New Magic Word

Turns out the word ‘video’ makes everyone a little more curious and click-happy. As such, it has the mighty powers of conversion – something your marketing team dreams about at night. That one little word packs a lot of punch and by using it you can put a charge into your email marketing strategy. In a recent study by Experian Marketing Services, it is conclusive that simply using the word “video” in the subject line of an email is shown to increase click-through-rates by anywhere from 7 percent to 13 percent! Did your marketing team’s eyes just pop out of their sockets? The report also notes that email campaigns with embedded video turned in an average conversion rate that was 21 percent higher than those with straight text and/or static images. I hope you were sitting down for that one!


Video is a great way to get your message in front of targeted verticals, markets, and industries, allowing you to communicate relevant messages in a fraction of the time of traditional whitepapers, press releases or case studies. Explainer Video lends itself very well to a variety of different email campaign types and strategies, and many companies are only beginning to discover the possibilities. Once you have a video, there are so many different ways to make it work for you – making conversions on your website, extending the time your audience stays on your website, boosting traffic, social media interaction, augmenting your PR strategies, and now it is proven to be a very successful email marketing tool.


We are still obsessed with watching videos online. It has been shown that even the busiest Executives will take 90 seconds to watch a video before skimming through the pages (and pages!) of an informational marketing email or whitepaper.


Use your video in your next email marketing campaign – see the results first hand. Measure the conversion or click-through rate against your previous campaigns that were text-based, or offered a whitepaper/informational package.


Try it. Use the magic word “video” in your next campaign!

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