You know that the bar for custom videos shared online has been set pretty high. However, this doesn’t mean that your videos can’t compete. As long as your custom videos have these key elements, your message will spread like wildfire.
- A Good Story- Good custom videos have a beginning, an end, and an overall purpose. At Illustrate It, we’ll work with you to come up with a great storyline for your video and revise it as many times as we need to until we get it right.
- Humor- Even if you run a more serious brand, this doesn’t mean that you can’t incorporate a little bit of humor into your videos. Humor is a great way to show that there’s a human behind your brand and keep your audience’s attention until you introduce a more directed message coupled with a call to action.
- Relevance- Although this may be a little bit hard to swallow, your videos don’t have to appeal to everyone. In fact, it’s extremely important that you know who your audience is, what they need, and how your brand can give it to them. Keep in mind that your video doesn’t need millions of views, but it does need to be watched by the people you’re trying to target.
- Brevity- When people watch a video online, they want it to be short, sweet, and to the point. As you work with us to craft your video, we’ll make sure we keep things moving so that people watch your entire video and not just the first few seconds.