How to Give Better Feedback to your Video Production Team

blog how to give better feedback to your video production teamAt Illustrate It, we’re all about making your brand’s message come to life. However, we can’t do this very well if we’re shooting in the dark. As you start off working with our video production team, here are some tips for making sure that the video we create for you truly exceeds your expectations.


  • Provide Us with Clear Expectations. It’s hard to give useful feedback if you haven’t given any guidelines to start off with. Before we get into the video production process, give us a clear idea of what you’re after. For instance, make sure you let us know what your goals are, who your target audience is, what the main message is, what kind of emotions you’re trying to evoke, and so on.


  • Communicate, Communicate, Communicate. Should we say it again? At every point during the video production process, communication is critically important. Don’t be afraid to tell us what you like, what you don’t like, and whether you’ve had any other ideas. We’re happy to implement your feedback as long as you let us know what it is!


  • Trust Us. Although this may sound counterintuitive based on the above, trusting us really is important. Just like you wouldn’t let your mechanic do a root canal on one of your teeth, you wouldn’t let a company that didn’t specialize in video production make a video for your brand. We’ve been making videos of all types for a while now, so you can trust us to produce a video that works for you.
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