The dog days of summer are here, and online video is experiencing a heat wave of its own. Video usage is getting hotter and hotter with absolutely no signs of cooling. We’re issuing an extreme heat alert for a few video trends this summer – grab your favourite ice cold beverage and check out some sizzling video trends:
Video Analytics
Our friends at Wistia will tell you that it is not enough to simply post a video on your website. You’ll play the ‘conversion guessing game’, always wondering whether or not your video is doing anything for you other than take up real estate on your site. Marketers need better metrics than that. Have you seen some of the HOT new features in video tools and analytics?
Some of our favorites include:
Video heat maps and engagement graphs
Email collectors
Video SEO tools
Deep dive audience trends
Clickable call to action
Playlists
Stop guessing! All of these tools are designed to help you understand your audience, track conversions and generate leads
Video Email Marketing
To quote Zoolander, embedding videos into email marketing campaigns is “SO hot right now”. The numbers don’t lie. Forrester reports that including video in an email (something that wasn’t even possible just a few years ago) improves click-through rates by a whopping 2-3 times. People crave video content at an alarming rate. Studies show that simply including the word ‘video’ in your subject line will result in a 10-20% higher open rate. The mere mention of “video” incites an immediate response. Whether you embed the video right into the email or provide a link to your Youtube channel – your video will boost click rates and open rates of your next email marketing campaign.
Ads
This year, virtually every major social media site has announced new video advertising features. Linkedin, Facebook, Youtube and Google Adwords all offer video ads to advertisers. Why? Because they know, like we know, that video increases engagement and click-thru rates.
Here’s what Google Adwords has to say about video ads:
“Is there anything video can’t do? It surprises us, teaches us, even makes us giggle at work. Every day the world watches more. And now with Google AdWords for video, you can put the power of video to work for you.”
There are options for video marketing and advertising all over the internet – the thirst for video content is seemingly insatiable.
