Branding – it’s one of those words that you know is important, but also one you don’t really know what to do about. If you’re on a mission to improve your business’ brand on the web, here are a few tips you can use to take your branding efforts to the next level.
- Let Your Customers be Heard- When people share things about your business, don’t let them go unheard, especially the good stuff. Make it a point to gather as many positive client testimonials as you can and put them front and center on your website. This just might get people to turn to your business when they need a product or service.
- Get Your Brag On- Don’t be shy! If your business earned an award or was recognized for something great, shout it from the rooftop. This helps your branding because it lets others know that the quality of your brand is something to take note of.
- Get Social- Use widgets to add links to your social media profiles on your website. When people interact with your brand on social sites, you can broaden your customer base and ultimately get more people coming through your door.
- Stay Away from Jargon- The semiconductor needs to be categorically designated to blah, blah, blah . . . bored yet? Although you shouldn’t stay away from industry-related jargon altogether, speak to your clients in a language that they will understand. When it comes to branding, using insider jargon to impress can only take you so far.