In the world of video marketing, explainer videos keep popping up everywhere, and for good reason. If your brand still hasn’t produced an explainer video, here are a few reasons why you should get with this marketing trend.
- Increase Conversion Rates. Plain and simple, explainer videos can increase your conversion rates. Studies have shown that after consumers watch a video about a product or service, they’re much more likely to purchase or use it. Plus, by keeping tabs on which videos are being watched most by potential consumers, you can keep track of which products are most popular.
- Improve Understanding. If you run a niche business, getting people to understand what you do can be tough. Explainer videos clarify things and help people understand exactly what your product or service can do for them, without requiring them to spend a lot of time reading brochures or long pages of text.
- Generate Interest. If your business is like a lot of others, you’ve probably started using social sites to generate increased interest in your brand. Since so many people watch videos while they’re online, especially ones that they find on social sites, chances are that sharing a couple of explainer videos can help your business get more attention.
- Show Off Your Brand. One of the main things that will turn a customer into a repeat customer is whether they like your business’ personality. By having us at Illustrate It create a few explainer videos for your brand, you can show others what your business is all about and why it’s unique.
