Explainer videos are the new big thing in video marketing. If you’re ready to start putting a few explainer videos together for your business, make sure you follow these tips to get real results.
Draft an Engaging Script
The key to all successful explainer videos is an entertaining, well-written script. The best way to do this is to start by putting together a creative brief that outlines things like what benefits you want to highlight, who your target audience is, and what kind of tone you want the video to have. If you don’t know where to start with this, don’t worry. Putting together creative briefs is where our team here at Illustrate It really shines.
Include “The Big Four”
Good explainer videos include four main components:
- What the problem is
- A solution
- How the solution works
- A call to action
Without these four things, it’s unlikely your video will be effective. It’s also more likely that your video will drag on, causing your audience to lose interest.
Focus on Benefits
It’s tempting to show off why your product is great or explain what your services are all about. But instead of focusing on features, you need to explain the benefits of your products or services in your video. To make this happen, sit down and think about how your business’ products or services will make your customers’ lives better.