Today, there’s no shortage of content on the internet. It almost seems like whatever website you land on, the only thing that’s there is text, text, and more text. If you own a business and you’re ready to put your content marketing efforts into overdrive with a little more pizazz, here are a few reasons why you should go with animation.
- Memorability- Remember that cat video you watched 30 times at your desk on YouTube? It’s hard not to remember. This is one of the main things that makes animation so amazing – people remember it. When you create an animated video for your brand, you’ll probably get more people remembering what makes your business so great.
- Emotional and Visual Stimulation- If you want to blab for a few minutes about what you do or your products or services, why not get people engaged while you do it? Using animation is one of the easiest ways to hook your audience and keep them entertained.
- Brand Expansion- As a business owner, you want people from everywhere to know about your business. Animation can help your brand go beyond its traditional audience and get people interested in what your business has to offer.
- Professionalism- When people think about animation, a lot of them have images of their favorite cartoons come to mind. However, animation is so much more than that. Nothing says to your audience that you have your act together quite like a customized video that illustrates your brand in a fun and informative way.