How to Start a Video Marketing Campaign

How to Start a Video Marketing Campaign

Online video is an essential part of any promotion strategy. Video is shareable online content that internet users consume daily. With this valuable marketing tool at your fingertips, how can you start a video marketing campaign? Outline Project Goals: The first step in the creation of a video marketing campaign is to settle on the desired outcomes of the campaign. Are you hoping to raise awareness about a new product?...
How Video Can Boost Your Social Media Presence

How Video Can Boost Your Social Media Presence

Having a social media presence is increasingly important for organizations to be relevant and recognized online. However, it can be challenging to create a social media presence for your brand that stands out. Using online video can help boost your social media presence and reinforce your organization’s brand online. Here are a few of the ways video helps online promotion of your brand: Video Popularity is Growing: With the amount...
What to Look for in a Video Marketing Company

What to Look for in a Video Marketing Company

Professional video is an important part of a complete marketing strategy. You want to make sure you produce video that is high-quality and supports your company’s goals. Here are a few things you should look for when partnering with a video marketing company: Customization: A quality video for your company must be true to your company’s brand. You do not want to end up with a video that does not...
Why Online Video Marketing Is So Important

Why Online Video Marketing Is So Important

The online landscape is noisy. Organizations compete for attention on social media platforms, in search engine results, and across the web. With so much content online, how can you make your organization stand out? One of the answers is online video marketing. Video marketing is increasingly important for organizations of all types. Here are a few of the ways online video marketing is so important for successful online marketing:...
3 Ways Professional Video Improves Your Brand

3 Ways Professional Video Improves Your Brand

Companies are creating more and more videos to advertise products, explain product use, share creative ideas, and promote organization initiatives. Video is a powerful way to promote your company’s brand, but choosing professional video is essential to improving your brand profile. Here are a few of the ways professional video enhances your brand: It Makes Your Brand Recognizable —The purpose of having a brand is for people to recognize...