by Illustrate It | Sep 15, 2017August 30th, 2017 | Illustrate It Blog
The world of marketing is not one of guessing games and hunches — more and more marketing is based on key demographics, intense statistical analysis, and many surveys of various types. When you are trying to market your product, you want it to be memorable, to target your key demographic, and show it as desirable to your potential customers. One of the best ways to achieve these goals is... 
by Illustrate It | Aug 15, 2017April 6th, 2017 | Illustrate It Blog
Infographics are a visual way of getting information out there. They are perfect for sharing statistics, how-to steps, lists, and just about anything else you can think of. Human beings are visual creatures, so this type of information sharing is better than a regular written document. To take that even further, motion graphic videos add a level of entertainment and connection. You can educate by watching a story unfold... 
by Illustrate It | Jul 14, 2017April 6th, 2017 | Illustrate It Blog
Have you ever watched a football or basketball game on TV and realized that the same advertisement for beer or snack foods or a hardware store has been played two, three or maybe even four or more times during the breaks? It isn’t because the network had trouble finding enough advertisers to fill the time slots. It is because of a principle called familiarity. This bombardment is intentional, so... 
by Illustrate It | Jun 15, 2017April 6th, 2017 | Illustrate It Blog
It is not unusual for some businesses to put the cart before the horse – meaning they enter video production before they have developed a plan for what to do with the video in the end. This really isn’t the best scenario because your videos should have been developed with the end game in mind. That said, it isn’t too late to determine what to do with the ones... 
by Illustrate It | May 15, 2017April 6th, 2017 | Illustrate It Blog
If you have ever paid attention to advertisements on television, you may have noticed that there are often two or more versions of the same advertisement. Some are an abbreviated version of a lengthier main ad. Marketing campaigns take into consideration the time of day and where the ad is being shown to decide which length works the best. That same philosophy goes into determining any video advertising, whether...
