Branding – it’s one of those words that you know is important, but also one you don’t really know what to do about. If you’re on a mission to improve your business’ brand on the web, here are a few tips you can use to...
If you’re like a lot of people, SEO may seem like one big mystery to you. However, if you’re like many business owners, you realize that it’s something you really need. To demystify the world of SEO a little bit and to make sure it...
Today, there’s no shortage of content on the internet. It almost seems like whatever website you land on, the only thing that’s there is text, text, and more text. If you own a business and you’re ready to put your content marketing efforts into overdrive...
We’ve been working on a new site for the last month, and we’re pleased to say it’s finally live! What do you think of it? Got any comments or feedback? Please let us know by posting a message below....
Marketing automation software and strategy is quickly becoming the Marketing Department’s right-hand tool for lead generation, behavioral and demographic insight, and engagement analytics. We want to know WHO is viewing and engaging with content, along with the other 3 W’s: WHAT, WHERE and WHY. This...
Canada just celebrated its 147th birthday on July 1st. We’re proud of a number of milestones, breakthroughs, historic events and accolades over that 147-year span. We’re world-leaders in many categories – not just gold medal wins in hockey, and maple syrup production. Did you know,...
Everyone knows that the number one search engine is Google. There really is no competition; Google pretty much has a monopoly in the search market. The second largest may surprise you – because it isn’t Yahoo, or Bing – it’s Youtube. YouTube processes more than...
It is said that soccer (football) is the world’s game. It’s the “beautiful” game. A game you could watch with commentary in any language. It is truly international. Remember the first time you heard the hum of the vuvuzela? The world is getting smaller and smaller...
Safe to say, you’ve dabbled once or twice in a Google Adwords or a PPC ad campaign. How’s that going for you? If you are like most companies, you know it’s something you should do but are still agnostic about the results. Clicks add up,...
Content marketers love using video content because it has proven to be an incredible conversion tactic. It also tops the list of content that audiences simply can’t get enough of – a marketers dream. However, in a recent report by emarketer, when surveyed, a high...
