Ever wonder who actually watches your animated video? Sometimes, that question hangs up companies in their decision making about investing in video as a marketing strategy. “Video is a strictly B2C medium”. That’s a common one. “My target buyer is the head honcho that works...
When we tell our clients that their explainer video script will be 2 minutes or less, which translates to under 300 words, the response is rarely dissimilar. There is usually some silence on the other end of the phone while they do the math. Yes,...
By now, you’ve come across, or used, the “pin to top” feature on at least one of your social media networks. Your company Facebook page has had this feature for years, so has your LinkedIn page, and now Twitter’s new interface is touting “content pinning”...
Proven fact: video content works. Like magic, it’s the mysterious-lead-generating marketing machine. Google loves it, Youtube could be a country with the amount of users and views it gets every day, and video is in higher demand than ever before in history. You’ll find scads...
Many market studies of B2B and B2C consumer buying behaviors suggest that somewhere between 50-68% of purchasing decisions are made before a conversation or any first interaction with a sales rep. This is a bit controversial, because it puts a lot of responsibility on marketing...
In the dead of winter, we feel the need to talk about something…hot! How about the hot trend of heatmapping for webpages and video? Heatmaps for webpages A “heat map” is a graphical display of where viewers eyes scan specific content on your website represented as colors,...
Were the click-trough rates in your last email marketing campaign abysmal? Were your open rates embarrassingly low? Are you left scratching your head wondering what you can do to boost those metrics? Video might just be your secret weapon. In a REELSEO study 60% of marketers...
We all know that the internet is blowing up with video content in the form of animation, marketing videos, explainer videos, entertainment, news, thought-leadership and, every once and a while, a new music video sensation. Here are few stats about online video that might just...
Many marketing activities are difficult to evaluate, because they are based on soft metrics, or there are simply no good ways to collect data. Video is different. You can track the raw data of video in many ways: views, referring sites, length of time spent...
Hate to be the one to break it to you, but animated explainer video content alone will not make your traffic skyrocket, propel you to the top of Google and give you insane conversion rates instantly. If it worked that way, we’d all be triple-ka-billionaires...
