Going online these days, it’s hard to do a Google search or go onto Facebook without seeing an infographic somewhere. These visual combinations of design, writing, and analysis are a big deal and a trend that your brand needs to stay on top of for the following reasons:
- Infographics are compelling and attractive—People love facts, figures, and statistics. Sprinkle those in with a compelling design and images, and you have an infographic that will be shared over and over again by viewers.
- Infographics are easy to read—When you’re faced with a huge block of text without any visual appeal, chances are that you don’t really want to read it. By putting information in more of a visual format, you not only make viewers want to read the content, but also help them remember it.
- Infographics create brand awareness—You want people to know what your brand is and what it’s all about. Although there are thousands of ways you can make this happen, infographics are a good way to go because you can build your organization’s credibility and help people find out more about what you do.
- Infographics can increase web traffic—You want as many people as possible visiting your website, right? With an infographic, you can increase the amount of traffic your website receives by encouraging people to find out more about your brand and share the infographic with others who might enjoy it.