Create a Killer Explainer Video with These Insider Tips

Create a Killer Explainer Video with These Insider Tips

Explainer videos are the new big thing in video marketing. If you’re ready to start putting a few explainer videos together for your business, make sure you follow these tips to get real results. Draft an Engaging Script The key to all successful explainer videos is an entertaining, well-written script. The best way to do this is to start by putting together a creative brief that outlines things like...
Advice From Our Video Production Company: Differentiating Your Business’ Personality

Advice From Our Video Production Company: Differentiating Your Business’ Personality

At Illustrate It, our video production company is all about discovering what a business’ passion is and getting it out there. If you’re ready to let our video production company help your business’ personality shine, there are a few questions you should ask yourself before you do anything else: What drives your company? What makes your products or services unique? Why are your products and services better than your...
Why Social Media Should Be Part of Your Marketing Plan

Why Social Media Should Be Part of Your Marketing Plan

As a business owner, you probably realize that staying on top of your social media profiles is important, but you might not understand exactly why. This is because many business owners we talk to think that staying active on social media is all about getting fans, likes, and retweets. While these things are all good, there are a few better reasons why social media should be a part of...
Three Website Design Myths You Need to Know About

Three Website Design Myths You Need to Know About

When you redesign your website or start a new one from scratch, you want to end up with a website design that’s the right fit for your business. To make sure this happens, we’re here to reveal the truth about some of the most common website design myths we keep hearing: Looks are the most important—Obviously, you want your business’ website to look good. However, behind every good website...
Getting Started with Video Marketing: What You Need to Know

Getting Started with Video Marketing: What You Need to Know

Today, video marketing is all the rage, and for good reason. After all, consumers love video and are more likely to spend a few minutes watching a good video rather than wading through pages of text on a blog or a website. While you may want to get in on the video marketing game, there are a few things you need to know before you make a breakthrough: Keep...